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AI customer service for Shopify operators

Recover revenue while you sleep.

Repley reads every customer email, checks the order in Shopify, and replies in your voice, cited from your own docs, in 0.4 seconds. A to Z, automatically. Only legal questions and the truly furious ever reach you.

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Live in 15 minutes·cancel anytime·no long-term contract

  • Median draft time

    0.4s

    Cited from your own knowledge base. The reply exists before you open the ticket.

  • Resolved automatically

    73%

    Routine tickets closed across pilot stores, while the operator slept.

  • Labour saved

    €4,280/mo

    Calculated against adding a VA seat. Same inbox, no new hire.

Repley

That wasn't a person.

Every reply you just watched was read, checked against the order and sent by Repley. In your voice, cited from your own docs, in 0.4 seconds. While you sleep.

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Live in 15 minutes·cancel anytime

the console · scroll to watch a ticket get handled · all data fictional

02:47 · an example ticket

Nobody was awake
for any of this.

Repley read the thread, pulled the order from Shopify and answered in your voice. You read about it in the morning.

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Features

Three moves. One webhook. Zero plugins.

Read. Enrich. Draft. Every inbound email lands as a ready-to-send reply.

  1. 01 · Drafts

    Replies that sound like you wrote them.

    Repley reads the customer's message, pulls the order from Shopify, and answers in your voice, cited from your own docs. Sent automatically.

    • Handled A to Z, no touch needed.
    • Every reply cites its sources.
    • Per-store tone of voice and knowledge base.

  2. 02 · Escalation

    Only the cases that need you, reach you.

    Legal questions, truly furious customers, high order value and chargeback risk are pulled out of the flow and wait for your decision.

    • Auto-escalate on legal topics and fury.
    • Order-value thresholds you configure.
    • Every action audit-logged.

  3. 03 · Shopify

    One webhook. Every order.

    Install from the Shopify App Store. Orders, fulfilments and tracking sync automatically. Read-only scopes: we never write to your store.

    • Two-minute install from the App Store.
    • GDPR webhooks, HMAC-verified.
    • Tokens encrypted at rest.

Why Shopify operators trust Repley with their inbox

  • 73%

    Of tickets resolved automatically. The rest drafted for a human.

  • 0.4s

    Median draft time, cited from your own documents.

  • 15 min

    From install to answering. Setup is not a project.

  • €4280

    Calculated monthly saving versus adding a VA seat.

The growth problem

Growing your brand shouldn't mean growing your support team.

A VA takes three weeks to train, costs more every month, and is asleep when your sale starts at midnight. Repley answers the routine the moment it arrives, in your voice, and hands you only what genuinely needs a person.

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Live in 15 minutes·cancel anytime

Same night, two inboxes

Another VA hire vs. Repley.

Nine things that happen in a Shopify inbox, and who is awake for them.

Another VA hire

asleep · 02:47:12

on the same night

Repley

awake · 02:47:12

  1. Three weeks of training before the first solo reply.

    Time to productive

    15 minutes. Install, connect the inbox, upload your docs.

  2. Asleep when your midnight sale starts.

    Night and weekend

    Answers at 02:47 the same as at 14:00.

  3. Every volume jump is another seat, another salary.

    Cost as you grow

    A fixed plan, with the price of every extra conversation published up front.

  4. "Sorry for the inconvenience" on a €500 dispute.

    Tone of voice

    Your voice, per store, cited from your own documents.

  5. Tabs open in Shopify, copy-pasting tracking links.

    Order context

    The order is pulled in before the draft exists.

  6. BFCM triples the tickets on the one night nobody is awake.

    Peak weeks

    Volume changes nothing about the response time.

  7. Handled by whoever happens to pick up the thread.

    The hard cases

    Legal, furious customers, high-value orders and chargeback risk reach a human.

  8. You reconstruct what was said from the inbox.

    Accountability

    Every action audit-logged, sources cited on every reply.

  9. Wherever the contractor works that week.

    Where your data sits

    EU-hosted, read-only Shopify scopes, tokens encrypted at rest.

3 weeksto the first solo reply

15 minfrom install to answering

Founder made, for founders

Built by an operator who couldn't sleep.

I scaled my own DTC brands, and every time volume grew the answer was the same: hire someone. So the team kept growing. Another VA, then another, support cost climbed every month, while the answers never got faster or better.

Joey van de KerkhofFounder, Repley

Joey van de Kerkhof, founder of Repley
02:47:12 · still awake

Partners

The operators and agencies we build alongside.

  • EcompagnonPartner

    Ecommerce agency · NL

    Builds and scales Shopify stores for DTC brands, and brings Repley in where support volume starts outgrowing the team.

  • Outgrow MediaPartner

    Growth agency

    Runs paid acquisition for ecommerce brands. More spend means more tickets: that's where the inbox has to hold.

  • Winning FlowsPartner

    Email & retention

    Owns the lifecycle side for DTC operators. Retention breaks when post-sale questions sit unanswered for a day.

  • Growth AcceleratorPartner

    Operator community

    A community of ecommerce operators trading what actually works, including how they staff and automate support.

Become a partner

Bring Repley to the stores you already work with.

Running an agency or a community, and tired of watching clients hire their third VA? One email is enough.

Become a partner

hello@repley.io

Getting started

How does getting started work?

Six steps, in order. Live in 15 minutes. Setup is not a project.

Step 01 of 06

Connect your Shopify store.

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Live in 15 minutes·cancel anytime

  1. The setup checklist, with the Shopify store connected

    /012 minutes

    Connect your Shopify store.

    Install Repley from the Shopify App Store and approve read-only access. Orders, fulfilments and tracking start syncing on their own. We never write to your store.

  2. The Knowledge Bank overview: topics covered, citation rate, documents

    /02The most important step

    Fill the knowledge bank.

    Upload your policies, FAQ and product notes. Every reply Repley writes is cited from these documents, so what you put in here is exactly what your customers get.

  3. The Persona page with the active persona and its brand-voice score

    /03Your voice

    Set up your persona.

    Give Repley your store's voice: how warm, how formal, which words never appear, how you sign off. This is where the customer experience gets its lift. Replies read like you wrote them.

  4. The email channels: Gmail connected, IMAP ready

    /04Thirty seconds

    Connect your inbox.

    Gmail, Google Workspace or IMAP in thirty seconds. From then on every inbound email lands in the console with a draft already waiting.

  5. Order lookup: live access to your store's orders

    /05One field

    Add your order tracking link.

    Point Repley at your order tracking. From then on, where-is-my-order questions get answered with the live tracking status inside the reply, pulled from the order itself.

  6. The dashboard once Repley is answering: auto-reply rate, response time, queue

    /06Live in 15 minutes

    Launch.

    Watch Repley answer the first real questions. Routine tickets go out in your voice. Legal questions, the truly furious, high-value orders and chargeback risk wait for you.

Pricing

Predictable pricing. No AI surcharge.

You're not buying seats. Nobody works in Repley. Your plan includes your conversations, and you know the price of every extra one before you hit it.

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  • Starter

    For stores getting serious about support.

    € 99 / per month

    billed monthly

    Choose Starter

    cancel anytime·month to month

    300 conversations / month · 1 Shopify store

    • AI drafts · intent & sentiment included
    • Escalation queue
    • Email support
    • €0.35 for every extra conversation
  • Most chosen·for growing stores

    Growth

    For growing DTC brands.

    € 229 / per month

    billed monthly

    Choose Growth

    cancel anytime·month to month

    1,000 conversations / month · up to 3 stores

    • Everything in Starter
    • WhatsApp integration
    • Slack notifications + advanced analytics
    • Priority support
    • €0.28 for every extra conversation

  • Scale

    For multi-store operators.

    € 499 / per month

    billed monthly

    Choose Scale

    cancel anytime·month to month

    3,000 conversations / month · up to 6 stores

    • Everything in Growth
    • Custom tone of voice per store
    • Gorgias / Zendesk import · 365-day audit log
    • Weekly + monthly performance reports
    • €0.22 for every extra conversation

Every plan includes

  • AI drafts, cited from your own documents
  • Escalation queue for the rare case
  • Order context pulled from Shopify
  • Usage meter with an alert at 80%
  • EU-hosted, read-only Shopify scopes

From €999/mo: unlimited stores, custom volume, SSO/SAML, white-label, SLA. Talk to us

  • Cancel anytime · month-to-month
  • Real-time usage meter · alert at 80%
  • EU-hosted · GDPR-ready
  • Overage only when you go over

FAQ

What operators ask most.

If yours isn't listed, write to hello@repley.io. One human reads every message.

What is a conversation?

One conversation is one customer thread: three emails going back and forth. That's the unit your plan's monthly limit counts, and most support questions resolve well within it.

How long does install take?

Two minutes. One-click OAuth from the Shopify App Store, plus a 30-second email connect. No plugins, no SDKs, no code.

Which AI powers the drafts?

Best-in-class language models for drafting and self-critique, lightweight models for intent classification, and high-quality embeddings for knowledge-base retrieval. All vendors contractually agree not to train on submitted data.

Do I lose control when Repley answers automatically?

You keep the controls. Repley handles tickets A to Z on its own; legal questions, truly furious customers, and anything below your confidence floor are escalated to you instead of sent. Every action is audit-logged.

Where is my data stored?

Primary infrastructure is EU-hosted (Hetzner Frankfurt + Supabase EU). Access tokens are encrypted at rest. Transfers to US-based AI providers use SCCs with zero-retention endpoints.

Does Repley write to my Shopify store?

No. Repley requests read-only scopes. It never updates orders, refunds customers, or modifies your store. Sending replies happens through your own SMTP.

Can I migrate from Gorgias / Zendesk / Help Scout?

Not yet. Repley replaces a single-inbox workflow, it doesn't run alongside a help-desk. If you want to switch, write to hello@repley.io and we'll scope the migration.

Ready when you are

Recover revenue
while you sleep.

Connect your store and your inbox. Repley answers every customer in your voice, cited from your own docs, automatically. Live in 15 minutes.

Choose a plan

Live in 15 minutes·cancel anytime·or write to hello@repley.io